Privacy Policy

Taxi Now Group Holdings Ltd (“Taxi Now Group”, “we”, “us”, “our”) is a company registered in England and Wales (Company No. 16130019). We operate the Taxi Now App — a zero-commission, driver-owned London taxi booking platform — along with the Taxi Now Media, Taxi Now Group membership, and Taxi Now Academy divisions.

Our registered address is available upon request. You can contact us at:

This privacy policy explains how we collect, use, store, and protect personal data when you:

• Use our website (taxinowgroup.co.uk)
• Download and use the Taxi Now App
• Use Taxi Now Academy, on our website or in the Taxi Now Hub app
• Register as a driver or passenger on our platform
• Contact us by email, phone, or through our website
• Interact with us on social media

We use personal data to:

• Provide and operate the Taxi Now booking platform
• Provide Taxi Now Academy: your account, study tools, video callovers, classes and discussion rooms
• Keep the Academy safe: review reports, remove content that breaks our rules, and suspend accounts that misuse it
• Process payments and payouts to drivers
• Verify driver licences and eligibility
• Match passengers with available drivers
• Provide customer support
• Send service updates and important notifications
• Comply with legal obligations
• Improve our services and platform performance
• Detect and prevent fraud or misuse

We do not sell your personal data to third parties. We do not use your data for targeted advertising.

We process personal data under the following legal bases under UK GDPR:

• Contract performance — processing necessary to provide the booking service to passengers and drivers
• Legal obligation — verifying driver licensing as required by law
• Legitimate interests — improving our platform, preventing fraud, and communicating service updates
• Consent — where we ask for your explicit consent (e.g. marketing emails)

We share personal data only where necessary:

All third-party processors are required to handle your data securely and in accordance with UK GDPR.

The Taxi Now App collects location data from drivers while the app is active to enable job dispatch and passenger tracking. Passengers share their pickup location when making a booking.

In Taxi Now Hub, the Taxi Now Group accident guide uses your location only when you choose to record where an incident happened.

Location data is used solely for providing the booking service. It is not shared with third parties for marketing purposes.

You can disable location access in your device settings, but this will prevent the app from functioning correctly.

Our website uses cookies to:

• Remember your preferences
• Analyse website traffic (via anonymised analytics)
• Ensure the website functions correctly

We do not use advertising or tracking cookies. You can manage cookie preferences through your browser settings.

Under UK GDPR, you have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — ask us to correct inaccurate data
• Erasure — ask us to delete your data (subject to legal obligations)
• Restriction — ask us to limit how we use your data
• Portability — receive your data in a machine-readable format
• Objection — object to processing based on legitimate interests
• Withdraw consent — where processing is based on consent

You can delete your Taxi Now Academy account at any time in the Taxi Now Hub app (Account → Delete my account) or by following the steps at taxinowgroup.co.uk/academy/delete-account.

To exercise any of these rights, contact us at anthony@taxinowgroup.co.uk. We will respond within 30 days.

We take data security seriously. We use:

• Encrypted data transmission (HTTPS/TLS)
• Secure payment processing via Stripe (PCI DSS compliant)
• Access controls limiting who can view personal data
• Regular security reviews of our platform

In the event of a data breach that poses a risk to your rights, we will notify you and the Information Commissioner’s Office (ICO) within 72 hours as required by law.

Our services are not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

Our app platform is operated by Onde, which may process data outside the UK. Some of the services listed in Section 6 (such as LiveKit, Resend, Vercel and Cloudflare) may also process data outside the UK. Where data is transferred internationally, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

If you have any questions about this privacy policy or how we handle your data, contact us at:

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

• Website: www.ico.org.uk
• Phone: 0303 123 1113

We may update this privacy policy from time to time. We will notify you of significant changes by email or through the app. The date at the top of this page shows when it was last updated.